Work

Positioning through B2B carrier signals: Understanding how service quality is communicated via websites

Year: 2018

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2018.09.007

Authors: Zachary Williams, Jason E. Lueg, Tyler Hancock, Sean P. Goffnett

Institutions: Western Michigan University, Mississippi State University, Central Michigan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2895883380

FWCI: 3.578

Cites: 87

Cited by: 36

Related to: 10