Work

Customer retention in freemium applications

Year: 2018

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-018-0042-x

Author: Nicholas Ross

Institution: University of San Francisco

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2896047526

FWCI: 1.789

Cites: 39

Cited by: 20

Related to: 10