Work

Assessing the consumer-based brand equity of news media firms: a new validated scale

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2018.1522199

Authors: María Victoria-Mas, Ivan Lacasa-Mas, Frederic Marimon

Institution: Universitat Internacional de Catalunya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministerio de Economía y Competitividad

Award: G6270615721

OpenAlex ID: W2896259807

FWCI: 1.342

Cites: 41

Cited by: 17

Related to: 10