Effectiveness of trade-ins and price discounts: A moderating role of substitutability
Year: 2018
Type: article
Source: Journal of Economic Psychology
Authors: Xiaobing Xu, Rong Chen, Jin Zhang
Institutions: Nankai University, Tsinghua University, Jinan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2896587869