Work

The Language of Branding: Theory, Strategies, and Tactics

Year: 2017

Type: book

Authors: Dawn Lerman, Robert J. Morais, David Luna

Institutions: Fordham University, City University of New York

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2896663282

FWCI: 6.288

Cites:

Cited by: 21

Related to: 10