Work

The moderating role of social themes in cause-related marketing advertisements

Year: 2018

Type: article

Study design: Observational Study

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-018-0208-4

Authors: Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam, Gladys Stephen

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2896683274

FWCI: 2.236

Cites: 101

Cited by: 13

Related to: 10