Work

From Commodity to Brand: The Country of Origin Branding Perspective for Indian Medicinal and Aromatic plants

Year: 2018

Type: article

Source: Business Strategy & Development

DOI: 10.1002/bsd2.31

Authors: Pramod Chandra, Vinay Sharma, Shashi Kant

Institution: Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2896722952

FWCI: 2.243

Cites: 65

Cited by: 10

Related to: 10