Work

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Year: 2018

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2018.07.001

Authors: Mark Yi-Cheon Yim, Tae Hyun Baek, Paul L. Sauer

Institutions: University of Massachusetts Lowell, University of Kentucky, Canisius College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2896889644

FWCI: 5.367

Cites: 89

Cited by: 44

Related to: 10