Work

An analytical model that links customer-perceived value and competitive strategies

Year: 2018

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-018-0043-9

Author: Said Echchakoui

Institution: Université du Québec à Rimouski

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897051933

FWCI: 1.342

Cites: 66

Cited by: 11

Related to: 10