Work

Targeted advertising by asymmetric firms

Year: 2018

Type: article

Source: Omega

DOI: 10.1016/j.omega.2018.10.007

Authors: Jianqiang Zhang, Xiuli He

Institutions: Jiangsu Normal University, University of North Carolina at Charlotte

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Education, Qinglan Project of Jiangsu Province of China

Awards: 电子商务中考虑消费者隐私信息关注的定向广告投放策略研究, 定向广告悖论及其调节机制研究：基于隐私控制视角, G8164570349, G8866544719

OpenAlex ID: W2897275043

FWCI: 1.342

Cites: 46

Cited by: 23

Related to: 10