Work

Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Year: 2018

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.09.013

Authors: Manon Favier, Franck Celhay, Gaëlle Pantin-Sohier

Institutions: Université d'Angers, MBS School of Business

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897315757

FWCI: 10.29

Cites: 67

Cited by: 114

Related to: 10