Work

Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data

Year: 2001

Type: article

DOI: 10.4324/9781410600844-12

Authors: Thomas J. Reynolds, Jerry C. Olson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897603753

FWCI: 50.53

Cites:

Cited by: 239

Related to: 10