Work

Arming consumers against product placement: A comparison of factual and evaluative educational interventions

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.09.016

Authors: Tina Tessitore, Maggie Geuens

Institutions: Centre National de la Recherche Scientifique, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management, Ghent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897796493

FWCI: 4.472

Cites: 65

Cited by: 16

Related to: 10