Work

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.10.030

Authors: Elina Koivisto, Pekka Mattila

Institution: Aalto University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Foundation for Economic Education

OpenAlex ID: W2897981583

FWCI: 18.17

Cites: 77

Cited by: 110

Related to: 10