Work

Positioning strategies of retailers’ brands in the emerging market – a cluster analysis

Year: 2018

Type: article

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-06-2017-0224

Authors: Marzanna Katarzyna Witek-Hajduk, Anna Grudecka

Institution: SGH Warsaw School of Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898039710

FWCI: 2.236

Cites: 89

Cited by: 9

Related to: 10