Work

Asia Branding

Year: 2017

Type: book

DOI: 10.1057/978-1-137-48996-8

Authors: Bang Nguyen, T C Melewar, Don E. Schultz

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234986978

FWCI: 2.965

Cites:

Cited by: 11

Related to: 10