Work

Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners

Year: 2012

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169341202100103

Authors: Steve McKelvey, Dennis Sandler, Kevin Snyder

Institutions: University of Massachusetts Amherst, Pace University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898347307

FWCI: 4.561

Cites: 24

Cited by: 23

Related to: 10