Work

Free the brand: How a logo frame influences the potentiality of brand extensions

Year: 2018

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-0142-0

Authors: Yu-Shan Athena Chen, Lien-Ti Bei

Institutions: Eindhoven University of Technology, National Chengchi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology

Award: G5995430629

OpenAlex ID: W2898409472

FWCI: 3.131

Cites: 40

Cited by: 21

Related to: 10