Work

Comedians as a Brand - A Bourdieusian approach to the frame alignment between online brand images of Dutch comedians and the evaluations of their audiences

Year: 2018

Type: article

Author: Hanna Steenstra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898422427

FWCI:

Cites: 21

Cited by:

Related to: 10