Work

A customer segmentation approach in commercial banks

Year: 2018

Type: conference-paper

Source: AIP conference proceedings

DOI: 10.1063/1.5064881

Authors: V. Mihova, V. Pavlov

Institution: Angel Kanchev University of Ruse

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898547933

FWCI: 9.955

Cites: 7

Cited by: 31

Related to: 10