Work

Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels

Year: 2018

Type: article

Source: Tourism Management

DOI: 10.1016/j.tourman.2018.10.021

Authors: Kyungin Ryu, Xinran Y. Lehto, Susan E. Gordon, Xiaoxiao Fu

Institutions: Purdue University West Lafayette, University of Central Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898576832

FWCI: 13.15

Cites: 89

Cited by: 180

Related to: 10