How cross-culture affects the outcomes of co-creation
Year: 2019
Type: article
Study design: Observational Study
Source: European Business Review
Authors: Emily Mary Grott, Jesus Cambra-Fierro, Lourdes Perez, Mirella Yani-de-Soriano
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2898594580