Work

Multitaskers May be Advertisers' Best Audience

Year: 2011

Type: article

Authors: Dan Zigmond, Horst Stipp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898682457

FWCI: 4.176

Cites:

Cited by: 13

Related to: 10