Work

Cross-cultural effects of self-discrepancy on the consumption of counterfeit branded luxuries

Year: 2018

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2017-0341

Authors: Jiongen Xiao, Chunyu Li, Ling Peng

Institutions: South China University of Technology, Guangdong University of Foreign Studies, Lingnan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898890434

FWCI: 4.025

Cites: 62

Cited by: 26

Related to: 10