Work

The Effect of Brand Image and Purchase Intention on Cosmetic Products: Evidence from North Cyprus

Year: 2015

Type: dissertation

Abstract: Master of Arts in Marketing Management. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration, 2015. Supervisor: Prof. Dr. Sami Fethi.

Source: Eastern Mediterranean University Institutional Repository (Eastern Mediterranean University)

Author: Rana Mohammadzadeh

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2899221541

Cites: 31

Cited by: 3

Related to: 10