Work

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

Year: 2018

Type: article

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2018.1530688

Authors: Thilo Kunkel, Matthew Walker, Courtney M. Hodge

Institutions: Temple University, Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899267677

FWCI: 5.814

Cites: 83

Cited by: 58

Related to: 10