Work

Omnichannel experience: Towards successful channel integration in retail

Year: 2019

Type: article

Source: Journal of Customer Behaviour

DOI: 10.1362/147539219x15633616548498

Authors: Olli Tyrväinen, Heikki Karjaluoto

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899306208

FWCI: 7.548

Cites:

Cited by: 45

Related to: 10