Work

A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact

Year: 2018

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-05-2017-1469

Authors: Verena Sabine Thaler, Uta Herbst, Michael A. Merz

Institutions: University of Potsdam, San Jose State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899345859

FWCI: 2.683

Cites: 42

Cited by: 18

Related to: 10