Work

Effects of brand alliance on brand equity

Year: 2018

Type: article

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-08-2018-0007

Authors: Baolong Ma, Feiyan Cheng, Jingjing Bu, Jiefan Jiang

Institution: Beijing Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899469597

FWCI: 2.236

Cites: 25

Cited by: 14

Related to: 10