Work

Parent brands’ influence on co-brand’s perception: a model-based approach

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2017-1555

Authors: Daniel Böger, Pascal Kottemann, Reinhold Decker

Institution: Bielefeld University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900167359

FWCI: 3.142

Cites: 62

Cited by: 12

Related to: 10