Work

Digital Category Management

Year: 2018

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-5763-0.ch008

Authors: Valentina Chkoniya, Armando Mateus

Institution: University of Aveiro

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900189754

FWCI: 9.384

Cites: 80

Cited by: 10

Related to: 10