Work

The Co-Creation Paradigm

Year: 2014

Type: book

Source: Stanford University Press eBooks

DOI: 10.1515/9780804790758

Authors: Venkat Ramaswamy, Kerimcan Ozcan

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900284547

FWCI: 26.94

Cites:

Cited by: 320

Related to: 10