Work

Effects of consumer sensory perception on brand performance

Year: 2018

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-10-2017-2404

Authors: Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900537291

FWCI: 6.72

Cites: 68

Cited by: 46

Related to: 10