Work

An Empirical Study on Shopping Motivation among Generation Y Indian

Year: 2018

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/0972150918807085

Authors: Sushant Kumar, Pradip Sadarangani

Institution: Indian Institute of Management Shillong

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900631114

FWCI: 6.261

Cites: 55

Cited by: 42

Related to: 10