Work

The impact of online referral on brand market strategies with consumer search and spillover effect

Year: 2018

Type: article

Source: Soft Computing

DOI: 10.1007/s00500-018-3661-4

Authors: Chi Zhou, Nana Ma, Xin Cui, Zhibing Liu

Institutions: Tianjin University of Technology, Nankai University, Xi'an University of Finance and Economics, Huanggang Normal University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Postdoctoral Research Foundation of China

Awards: G2865250857, 考虑消费者搜寻行为的品牌商网络营销定价与推荐策略研究

OpenAlex ID: W2901036776

FWCI: 3.578

Cites: 36

Cited by: 28

Related to: 10