Work

Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.11.004

Authors: Seth Ketron, Kelly Naletelich

Institutions: East Carolina University, James Madison University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901436280

FWCI: 10.73

Cites: 67

Cited by: 82

Related to: 10