Work

The Impact of Instagram "Call-to-Action" Buttons on Customers' Impulse Buying

Year: 2018

Type: conference-paper

Study design: Observational Study

DOI: 10.1145/3278252.3278276

Authors: Regina C. Handayani, Betty Purwandari, Iis Solichah, Pudy Prima

Institution: University of Indonesia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901643206

FWCI: 6.645

Cites: 21

Cited by: 42

Related to: 10