Work

Emotional intelligence, external emotional connections and brand attachment

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2017-1613

Author: Anna J. Vredeveld

Institution: Berry College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901778646

FWCI: 3.578

Cites: 67

Cited by: 48

Related to: 10