Work

Consumer Perception of Product Quality and the Country-of-Origin Effect 1

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of International Marketing

DOI: 10.1177/1069031x9400200204

Authors: Gregory R. Elliott, Ross C. Cameron

Institutions: Macquarie University, Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902002632

FWCI: 2.942

Cites: 41

Cited by: 318

Related to: 10