Work

Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience

Year: 1993

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x9300100403

Authors: David K. Tse, Wei-na Lee

Institutions: University of British Columbia, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902220403

FWCI: 1.425

Cites: 37

Cited by: 118

Related to: 10