Work

Sonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_5

Authors: Qian Janice Wang, Charles Spence

Institution: University of Oxford

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902271735

FWCI: 21.06

Cites: 49

Cited by: 25

Related to: 10