Work

The Consumer Neuroscience of Packaging

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_12

Authors: Charles Spence, Carlos Velasco, Olivia Petit

Institutions: University of Oxford, Kedge Business School, BI Norwegian Business School

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902294110

FWCI: 9.912

Cites: 89

Cited by: 21

Related to: 10