Work

Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-98273-1_10

Authors: Cristina Ziliani, Marco Ieva, Juan Carlos Gázquez-Abad, Ida D’Attoma

Institutions: University of Parma, University of Almería, University of Bologna

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902522284

FWCI: 4.692

Cites: 69

Cited by: 6

Related to: 10