Work

Exploring Omnichannel Retailing

Year: 2018

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-319-98273-1

Authors: Perry, Patsy, Kent, Anthony, Bonetti, Francesca

Institutions: University of Oxford, Hanken School of Economics, Nottingham Trent University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902533653

FWCI: 7.986

Cites: 50

Cited by: 41

Related to: 10