Work

Multisensory Packaging Design across Cultures

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-94977-2_11

Authors: Casparus J. A. Machiels, Ulrich R. Orth

Institutions: Christian-Albrechts-Universität zu Kiel, University of South Australia, The University of Adelaide

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902620076

FWCI: 4.956

Cites: 135

Cited by: 7

Related to: 10