Work

Using Data Analytics for Customers Segmentation: Experimental Study at a Financial Institution

Year: 2018

Type: conference-paper

Source: International Scientific Conference on Information Technology and Management Science of Riga Technical University (ITMS)

DOI: 10.1109/itms.2018.8552951

Author: Pavels Goncarovs

Institution: Riga Technical University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902696453

FWCI: 3.318

Cites: 7

Cited by: 9

Related to: 10