Work

Target the untargetable: How to attract Hipsters through advertising?

Year: 2018

Type: dissertation

Author: J.J. Hoogenboom

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902723947

Cites: 84

Cited by:

Related to: 10