Work

Perspectives: Multicultural Marketing in Australia: Synergy in Diversity

Year: 1999

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x9900700308

Authors: Ian F. Wilkinson, Constant Cheng

Institution: Western Sydney University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902852916

FWCI: 5.53

Cites: 6

Cited by: 36

Related to: 10