Work

Identity Representation in Customization. A Case of Nike Shoes

Year: 2018

Type: article

Study design: Observational Study

Authors: Kiet T. Nguyen, Phuong V. Nguyen, Khoa Anh Ngoc Le, Thao D.D. Bui

Institution: Vietnam National University Ho Chi Minh City

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902854199

FWCI:

Cites: 45

Cited by: 1

Related to: 10