Work

Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-98273-1_3

Author: Lanlan Cao

Institution: NEOMA Business School

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902938092

FWCI: 14.87

Cites: 35

Cited by: 23

Related to: 10